BlipNow communities target a focused group of the audience by sending relevant messages through notifications. By creating BlipNow communities you give your audience a chance to choose the specific type of notifications they are interested in.

Users of your application or BlipNow’s application can look up different communities and follow them. In fact, you would be sending more personalized notifications without any automation. 

This functionality enables the community providers to establish an effective communication channel with their followers and for developers it increases the engagement rate of their application’s users.