This tab includes the following information: 

A world map of the location of the users of the community, number of subscribers, number of active users based on their location, overall number of sent notifications verses overall number of opened notifications.

By knowing the locality of the audience of your community you would have a better understanding of the languages you would want to use for your notification messages and a chance to customize your notifications' content based on the cultural trends of your target audience. 

This statistical information allows you to understand the behavior of your community’s followers over time. The statistics about the change in the number of the subscribers over different periods of time enables you to have a better understanding of the expansion of the community’s audience. You can also get an idea about which communication channel is used more effectively by your followers and focus on using those channels.